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In 2010, Honda sold 260,218 eighth-generation Civics, or more units than BMW sold, well, all told (220,113). In fact, Civic sales were nearly as much as that of the complete BMW group (266,069), which includes Mini and Rolls-Royce. Suffice it to say, many an automaker would love to enjoy entire portfolio sales comparable to that […]

“When your team is leading the league, you don’t want to mess too much with the line-up.”   That’s the case with Honda and the 2012 Civic. Honda’s made some changes that won’t shock its current fans while potentially picking up some new supporters along the way.   This league has a lot of players, […]

For decades, Hondas have pretty much sold themselves on the usual left-brain merits of durability, reliability, safety and resale value. Really, Honda’s sales strategy has been more about finding ways to let people buy the cars as opposed to selling them with discounts, low-interest financing and savvy showroom tactics. Sure, Honda and its luxury brand, […]

Press the fast-forward pedal on Honda’s Civic Si and the soundtrack amps up and the view through the windscreen accelerates towards you.   Twist the leather-wrapped “controller” and your sight picture pivots fluidly as the scenery flashes past in a seamless streaming of images without lingering in your peripheral vision.   Wow, you think, this […]

When I was a little boy, I imagined my 30s as an automotive golden age: I’d have a good job, a garage filled with shining tools, and a cool sports car – a Porsche 911 with race suspension, maybe, or a Shelby 427 Cobra.   But as I turned 33, I found myself gripped in […]