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Civic’s Got Game! 2022 Honda Civic Prototype Debuts on Twitch

Civic’s Got Game! 2022 Honda Civic Prototype Debuts on Twitch

Source: Honda Canada Media Room
Published: Nov. 17, 2020

 

Canada’s best-selling car getting full redesign with sporty and sophisticated new styling, upgraded body and chassis, and advanced technology

 

Civic also receiving first-ever digital dash plus new active and passive safety systems

 

11th-generation Civic lineup to include all-new Sedan, Hatchback, Si and Type R

 

Markham, ON. Nov. 17, 2020 – Honda today gave the world its first glimpse of the all-new 2022 Civic on Twitch, the world’s leading live-streaming entertainment service. The new Civic, shown in prototype form in a striking new colour, Solar Flare Pearl, showcases a fresh, sporty, and upscale new look for Honda’s iconic and immensely popular Civic.

 

The 11th-generation Civic draws inspiration from timeless elements of Honda design, including a low and wide stance, low beltline, clean and sophisticated detailing, and an open and airy cabin.

 

The prototype model unveiled today presages the arrival of an all-new Civic lineup, beginning late spring 2021, with the launch of the Civic Sedan followed by the sporty and personal Civic Hatchback, performance-focused Civic Si, and the ultimate high-performance Civic: Type R.

 

Leveraging its strong presence in esports and gaming, Honda’s debut on Twitch is a nod to Civic’s industry-leading and global appeal with young buyers. The 10th-generation Civic has been an unparalleled success – Canada’s most popular car 22 years running1.

 

The 11th-generation Civic will build on that appeal with an even sportier, fun-to-drive new chassis, more powerful and fuel-efficient powertrains, multiple new Civic-first features and technologies, and further advances in active and passive safety features and performance.

 

“There are a number of reasons Civic is Canada’s best-selling car for 22 straight years. Its quality and reliability are unmatched, it is among the safest vehicles in its class, it caters to a variety of needs and lifestyles, and is built in Canada,” says Jean Marc Leclerc, President and CEO Honda Canada. “The all-new Civic will continue to be the standard for compact cars with enhanced styling, safety features and above all, driver enjoyment.”

 

Civic Exterior Design – Timeless Civic Values for the Modern Era

 

In redesigning Civic, stylists and engineers revisited timeless design concepts of past Civics, focusing on Honda’s essential and human-centered “Man-Maximum, Machine-Minimum” (M/M) philosophy, where the purpose of technology and design is to serve the needs of the driver and passengers. The styling manifests these timeless design concepts in a fresh and exhilarating new way.

 

The design team started with the fundamentals, imbuing the new Civic with a dynamic shape and sporty stance. Carrying forward the low CG package of the 10th–generation model, including its low overall height and low hip point, designers applied the classic Civic design ethos of “thin and light” body design with a low hood and front fenders, and a low horizontal beltline that grounds the body, accentuating the wheels and tires, and enabling an expansive and airy greenhouse with exceptional outward visibility.

 

In executing its concept, the team also made substantial changes to the Civic’s upper body design to maximize visibility for the driver and passengers, including moving the front roof pillars rearward relative to the driver, to place them more in the visual periphery, and relocating the side mirrors to the doors for a clearer view through the front side windows.

 

The new face of Civic features a clean and sophisticated look, emphasizing a low and wide stature with strong horizontal elements, including offsetting the upright grille below the headlights. In profile, the Civic’s greenhouse is moved rearward on the body, elongating the hood for a more premium side view. The sharp horizontal shoulder, or C-line, carves a gentle arc from the front fender to the taillights, lending continuity to the overall design, while the upswept R-line carries through the rear fenders to the rear reflectors, adding a feeling of motion even when standing still. In the rear, the wider track of Civic is complemented by new taillights that emphasize width and on-road stability, and a playfully upswept yet aerodynamically-efficient trailing edge to the trunk lid.

 

Interior – Classic Civic Design Boldly Reimagined

 

In similar fashion, the all-new Civic will get a dramatic interior makeover as it reimagines the clean and uncluttered lines of earlier generations of Civic, and advances essential Civic M/M values of outstanding ergonomics and exceptional visibility, all while incorporating modern design elements and technology.

 

The instrument panel is free of visual clutter, minimizing cut lines and breaks to give drivers a clean and clear view of the road ahead, with the door top and dash line blending harmoniously. Stretching the width of the dash is a honeycomb mesh accent, which serves not only as a design element, but also conceals the visually busy air vents.

 

The 11th-generation also will introduce multiple new Civic-first technologies, including an all-digital driver’s meter cluster and a new 9-inch full-HD Display Audio touchscreen mounted atop the low-set instrument panel.

 

Civic Safety – Advancing Small-Car Safety Performance

 

True to its mission of advancing small-car safety performance, the 11th-generation Civic will introduce multiple new active and passive safety systems, including an upgraded suite of Honda Sensing® safety and driver-assistive technologies, and multiple new airbag designs. Furthermore, the new Civic comes with an advanced new version of Honda’s Advanced Compatibility Engineering™ (ACE™) body structure with both improved occupant and pedestrian collision protection. The new, more rigid body structure also will contribute to further advances in Civic’s driving refinement, ride quality and sporty handling.

 

Civic Popularity – Sales Success Spanning Six Decades

 

The 10th-generation Civic has been a runaway success, establishing itself as the most popular car in Canada, earning the trust of more than 300,000 Canadian customers since its 2015 launch, out-retailing every passenger car in Canada1. It extends a legacy of success that includes nearly 2.2 million Civics sold in Canada since its 1973 introduction.

 

The 11th-generation will continue Civic’s legacy of being built in North America. All Civic Sedans sold in Canada will be built at Honda of Canada Manufacturing facilities in Alliston, Ontario, and for the first time, Civic Hatchback will be manufactured in the U.S., at the company’s Greensburg, Indiana plant. Since 1986, Honda has produced more than 10.5 million Civics in North America.

 

Civic Prototype Twitch Reveal

 

Honda has a significant presence in gaming and esports, and is the first and only automaker in North America to sponsor both an esports team, and a league, as the exclusive automotive partner of Team Liquid and the Riot Games League of Legends Championship Series. In addition, Honda’s gaming platform includes a partnership with Twitch. Twitch is home to the three-year-running Honda Head2Head gaming channel, which is the exclusive auto-branded channel on the platform.

 

With Twitch’s average daily visitors reaching 17.5 million, Honda aims to grab the attention of the audience behind the explosive growth of esports. Honda’s integration of the all-new Civic reveal in prototype form on its Head2Head Twitch channel one-ups the brand’s commitment in the gaming space.

 

The 11th-generation Civic as a prototype revealed live today on Honda’s Head2Head Twitch channel was hosted by Rachel Seltzer and MonsterDface, with eight top streamers who battled it out in Fortnite, the world’s most popular battle royale game, ranking second on Twitch’s most streamed games. The reveal included a live performance by Honda Stage artist, Cordae.

 

More Information

 

More information, plus photos and video are available through Honda Canada’s social media channels (Facebook.com/HondaCanada, Instagram: @HondaCanada) and our future vehicles website – https://www.honda.ca/future-vehicles.

 

Categories: Civic Articles, Blog